//COP28

REACHING THE LAST MILE - IMMERSIVE POETRY PERFORMANCE.

EXPO CITY DUBAI, UAE // 2023

We created a full 360 immersive experience for a poetry performance at the UN Climate Change Conference in Dubai.

We worked with Identity Global to create a 360 immersive poetry performance that highlights the need to end ‘neglected tropical diseases’.

These diseases cause devastating health, social and economic consequences to more than one billion people in mostly impoverished communities, mostly affecting women and children.

As a result of the collaboration of global leaders at COP28, partners pledged a groundbreaking US$ 777 million at the 'Reaching the Last Mile Forum 2023'!

IMMERSIVE EXPERIENCE.

NARRATIVE.

EVENTS.

CREATIVE VISION, ART DIRECTION & TECHNICAL IMPLEMENTATION

We created an immersive journey through a range of landscapes to highlight countries suffering from neglected tropical diseases.

Due to the large resolution of the 360 screen (a grand total of 39,304 x 2,400 pixels), we combined the power of Unreal Engine with filmed footage to create many photorealistic CG scenes and of course, our pre-visualisation software built with Unreal Engine played a huge part in bringing the creative vision to life.

Thanks to Tom Denning, Dan Colbourne and the team at Identity Global for bringing us in.

// TEAM

CLIENT: IDENTITY GLOBAL

CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW

CREATIVE DIRECTOR: CHRIS GAUGHRAN

PRODUCER: ALICE RYLAND

LEAD TECHNICAL ARTIST: FLORIAN LECOQ

LEAD DESIGNER: LYDIA CAPLAN

MOTION DESIGNER: LIAM GILHEANY

MOTION DESIGNER: EMILE FREDERICK

MOTION DESIGNER: ASH KAYSER

MOTION DESIGNER: DAN SHUFFLEBOTHAM

MOTION DESIGNER: MISAKI HORAI

MOTION DESIGNER: DAN RICHARDS

MOTION DESIGNER: ALESSIO MONACO

UNREAL ARTIST: LUKE HUNTER

COP28 - REACHING THE LAST MILE

//COP28