LIAM PAYNE - EE BAFTAS
// LIAM PAYNE
EE BAFTAS.
ROYAL ALBERT HALL, LONDON // 2021
An exploration into a cosmic particle world where Liam Payne and his avatar perform side by side in an Augmented Reality special to open the BAFTA Film Awards 2021.
Our team were tasked with creating a revolutionary performance where Liam Payne and his avatar performed together on stage within a cosmic particle world.
We brought together the elements of Liam Payne and his digital avatar, BAFTA nominated film footage and a Hologauze set on the stage of the virtual BAFTA awards.
BROADCAST.
MUSIC.
IMMERSIVE.
VIRTUAL.
THE PERFORMANCE WAS BROADCAST TO OVER 2 MILLION VIEWERS AND WAS STREAMED IN AUGMENTED REALITY ON EE’S ‘THE ROUND’ APP.
We built the idea of the particle world with Black Skull Creative, as a way of joining these elements together.
This gave the impression of Liam and his avatar interacting with the cosmos, and travelling to the ocean and back. The particles were also a great way to transition in and out of the film clips featured in the performance.
We created the particle system using Notch so we had maximum control over the movement which was synced directly with the choreography.
““TO BE ABLE TO PERFORM LIVE VIA MY VERY OWN AVATAR BLOWS MY MIND A LITTLE BIT…! I’M REALLY EXCITED FOR EVERYONE TO SEE WHAT WE’VE BEEN WORKING ON. THE STRIDES IN TECH AT THE MINUTE ARE PHENOMENAL AND I CAN’T WAIT TO SEE WHAT WE’LL BE DOING NEXT”
- LIAM PAYNE”
Always a pleasure working closely with the Black Skull Team along with many other fantastic creatives and tech wizards!
// TEAM
CLIENT: BLACK SKULL CREATIVE // EE BAFTAS // LIAM PAYNE
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
MOTION DESIGNER: FLORIAN LECOQ
MOTION DESIGNER: SEAN BONE
