SUPER BOWL 50 - HALF TIME SHOW
// SUPER BOWL 50
HALF TIME SHOW.
LEVI’S STADIUM, SANTA CLARA // 2016
The Super Bowl Half-time show is the ultimate stage for any artist. We were honoured to be a part of such a historic event with Coldplay, Beyoncé, Bruno Mars and Mark Ronson.
In the early stages of Coldplay's ‘A Head Full of Dreams’ era, when we first began our collaboration with the band, Phil Harvey called up about a show they were doing in a few months, the Super Bowl Half-time Show! It soon also expanded to include other legends of the music industry - Beyoncé, Bruno Mars and Mark Ronson - and became one of the most talked about Super Bowls of our time.
We created visuals for all artists, threading together a 13-minute show with a range of design styles to play out around the Levi’s Stadium screens and a custom LED floor screen on the field. The performance ended with a stunning moment uniting the artists on stage with the final statement ‘BELIEVE IN LOVE’ sung out and displayed all around the stadium.
MUSIC.
LIVE SHOW.
BROADCAST.
// TEAM
CLIENT: NFL // DONE + DUSTED // COLDPLAY // BEYONCÉ // BRUNO MARS // MARK RONSON
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
PRODUCER: LUKE MOSELEY
MOTION DESIGNER: WAEL CHAMS
MOTION DESIGNER: SIMAS GINEIKA
MOTION DESIGNER: NICOLAS DA FONSECA
