COLDPLAY - INFINITE NIGHTS XR PROMO
// INFINITE NIGHTS
COLDPLAY XR PROMO FILM.
AL WASL DOME, DUBAI // 2022
We delved into the world of XR with Coldplay!
Our team were asked to create a promotional film as part of Coldplay’s performance at the Al Wasl dome.
We directed and created a Mixed Reality Intro Film for the show which celebrates the beauty of the planet and the unity of the people within.
| IMAGES : NorthHouseMUSIC.
NARRATIVE.
AUGMENTED REALITY.
VIRTUAL.
CREATIVE VISION & ART DIRECTION
The narrative ambition was to highlight the power of events like the Expo to unite people, literally and around environmental causes.
The promo video portrays a mixed-reality simulation of the bands future performance in the stunning Al Wasl dome.
It was interesting to work in two different worlds at the same time. Navigating between the real world and the extended reality world was a challenge, but one fed into the other and we borrowed a lot of techniques and design assets from both sides. Both disciplines helped each other.
| IMAGES : NorthHouse‘CHRIS AND THE BAND WERE A JOY TO WORK WITH ON SET’
TECHNICAL IMPLENTATION
We shot with the band on the ARRI mixed reality stage.
A lot of preparation was required to ensure the real-life lighting would blend perfectly with the lighting in the virtual world and that the speed of the rotating platform translated correctly once they had been placed inside the giant virtual dome.
| IMAGES : NorthHouse““IT WAS A PLEASURE WORKING WITH YOU ON THE TEASER AND SHOW INTRO VT. YOU DID A GREAT JOB DELIVERING ON OUR COLLECTIVE VISION FOR BOTH SETS OF VISUALS, WHICH HAVE GONE ON TO PERFORM REALLY WELL ON SOCIAL AND WERE THE JEWELS IN THE CROWN OF THE CAMPAIGN.”
- KATE TOOBY, CREATIVE DIRECTOR MOMENT MAKERS”
Thanks to the Coldplay team for trusting us to deliver this important message which set up the tone for the Infinite Nights concert.
Also thanks to the team from Coldplay and Creative Technology for helping us put together a complex shoot in a very short space of time.
// TEAM
CLIENT: PHIL HARVEY // COLDPLAY
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
PRODUCER: ALICE RYLAND
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
XR CO-DIRECTOR: EMILE FREDERICK
XR LEAD DESIGNER: LYDIA CAPLAN
MOTION DESIGNER: GEORGE THOMSON
MOTION DESIGNER: SEAN BONE
MOTION DESIGNER: DAN RICHARDS
MOTION DESIGNER: LUCA BRENNA
CREATIVE ASSISTANT: DANA COULING
