// YOUTUBE

YOUTUBE FESTIVAL 2023.

OUTERNET, LONDON // 2023

We teamed up with Set Creative to deliver an immersive show in the NOW SPACES at London’s Outernet, the world’s largest LED canvas.

The YouTube Festival is an annual celebration of the platform and a showcase of its creators, visuals and products to their advertisers.

We were commissioned by Set Creative (creative direction & production) and collaborated with them to create a heavily video-led immersive experience in multiple spaces at Outernet.

Guests moved to the HERE venue, where speeches from YouTube’s key stakeholders and creators took place, followed by a live show with performances.

| IMAGES : SetCreative Live Press

CREATIVE VISION & ART DIRECTION

Our creative intentions for the Now Spaces focused on taking the vibrancy and boldness of YouTube's Festival branding and creatively evolving the aesthetic into immersive depth installation spaces at a colossal scale.

We wanted to transform the Now Spaces into physical art installations that celebrated the different narratives from the festival. Playing with depth and perspective, we wanted to push the creative artistry, while keeping the branding at its core. It was a careful balancing act to combine these two concepts; making it visually impactful - bringing a 'wow' to the spaces, while making Youtube's narrative information key.

| IMAGES : SetCreative Live Press, NorthHouse

IMMERSIVE EXPERIENCE.

BRAND.

EVENTS.

TECHNICAL IMPLEMENTATION

Technical tests were vital to finding the optimal perspective and depth within the installation screens. It was interesting to see how the scale of the Now Building and Trending spaces impacted the design from installation box spaces to carved cut out brand shapes to gallery architecture.

We really wanted it to feel like a physical art installation so created our digital artwork in the highest resolution possible, combining traditional tools with AI to generate colossal moving images that totally blow away the resolutions of anything we’ve created before.

| IMAGES : SetCreative Live Press, NorthHouse

“IT’S BEEN SUCH AN EXCITING PROJECT TO BE APART OF - THE TEAM ABSOLUTELY SMASHED IT! WE ARE SO PROUD OF WHAT WE CREATED AND HOW WE PUSHED THE ARCHITECTURAL BOUNDARIES - PUTTING OUR OWN TWIST ON THIS TO CREATE BEAUTIFUL, IMMERSIVE SPACES.”

| IMAGES : SetCreative Live Press, NorthHouse

So great to work with the Set Creative team to help bring this experience and show to life for YouTube.

// TEAM

CLIENT: SET CREATIVE // YOUTUBE

CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW

CREATIVE DIRECTOR: CHRIS GAUGHRAN

CREATIVE LEAD & LEAD DESIGNER: LYDIA CAPLAN

SENIOR PRODUCER: ALICE RYLAND

PRODUCER: LAURA CLARK

LEAD TECHNICAL ARTIST: FLORIAN LECOQ

CREATIVE LEAD & MOTION DESIGNER: LIAM GILLHEANY

MOTION DESIGNER: AARON HONDA

MOTION DESIGNER: ALESSIO MONACO

MOTION DESIGNER: ASH KAYSER

MOTION DESIGNER: DANA COULING

MOTION DESIGNER: DAN RICHARDS

MOTION DESIGNER: MISAKI HORAI

YOUTUBE FESTIVAL