YUNG BLUD x SAMSUNG
// YUNG BLUD
SAMSUNG PRESENTS 3FOLD.
COAL DROPS YARD, LONDON // 2021
We created the visuals for Yung Blud’s secret show!
| IMAGES : Source UnknownThis event was for Samsung to celebrate their launch of their new phone, The Galaxy Z Fold3. They invited Yung Blud down to put on a intimate, secret show at Coal Drops Yard in Kings Cross, London. We were bought in on the project to create visuals to accompany Yung Blud's performance of seven songs.
The special performance featured a spectacular rotating stage, designed to replicate the look of the phone screen, and its unique foldable form factor. We created visuals that would compliment the design of the screens, as well as incorporating Yung Blud’s distinctive style. He is known for his energetic and engaging live performances, so we wanted to match that energy and give it a slight edge, so we created visuals that included layered graphical elements, 3-D rendered assets and live camera effects using Notch.
| IMAGES : NorthHouse, Images 1,2 and 3 Source UnknownMUSIC.
BRAND EVENT.
LIVE SHOW.
We kept in mind the capabilities of the new Samsung phone when designing the visuals. One of the main features is that it allows you to run apps in multiple windows simultaneously on the same screen, so we incorporated framing elements with grid layouts and formations to reflect this.
| IMAGES : NorthHouse, Images 3,4 and 5 Source UnknownWe absolutely loved working with Yung Blud and Samsung on this!
// TEAM
CLIENT: SAMSUNG / YUNG BLUD
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
PRODUCER: ALICE RYLAND
LEAD DESIGNER: EMILE FREDERICK
LEAD DESIGNER: GEORGE THOMSON
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
MOTION DESIGNER: SEAN BONE
MOTION DESIGNER: DANA COULING
