JO MALONE LONDON
// JO MALONE LONDON
CHRISTMAS ACTIVATION.
BATTERSEA POWER STATION, LONDON // 2023
The Jo Malone Gingerbread house activation, powered by multimedia design and technology.
We brought Christmas to Battersea Power Station with Jo Malone London and Branchout Productions, bringing their Gingerbread house to life with an anamorphic/forced perspective 3D sequence featuring Jo Malone’s Gingerbread character.
| IMAGES: NorthHouseBRAND INSTALLATION.
IMMERSIVE EXPERIENCE.
CREATIVE VISION & ART DIRECTION
We wanted to create an enchanting and captivating experience for the visitors at Battersea Power Station during Christmas. We brought Jo Malone's seasonal campaign to life through a sequence that features their Gingerbread character animated in a series of branded environments whilst highlighting the products and creating a sense of magic and illusion.
| IMAGES: NorthHouseTECHNICAL IMPLEMENTATION
To animate the gingerbread character, we used some of the latest motion capture technology, using AI through the MoveAI software. This revolutionary approach helped us iterate and refine the choreographed movements very quickly.
As with any of our ‘forced perspective’ creations, we utilised our in-house pre-visualisation software to ensure the depth illusion worked effectively from as many areas of the location as possible, immersing viewers in the world of Jo Malone.
| IMAGES: NorthHouseHuge thanks to the team at Branchout, Jo Malone London, and everyone else involved.
““IT WAS SUCH A PLEASURE TO WORK WITH YOU GUYS. FROM BEGINNING TO END YOU PROVIDED A FRIENDLY AND RESPONSIVE SERVICE, ALWAYS DELIVERING ON TIME (OR EARLIER) AND YOU NAILED THE END RESULT. I KNOW THE TEAM AT JO MALONE LONDON WOULD ECHO THESE THOUGHTS TOO. THANK YOU.” - ZOE GALE, BRANCHOUT.”
// TEAM
CLIENT: BRANCHOUT PRODUCTIONS // JO MALONE
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
CREATIVE DIRECTOR: CHRIS GAUGHRAN
PRODUCER: LAURA CLARK
ART DIRECTOR: ROXY SILVERWOOD
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
MOTION DESIGNER: DAN SHUFFLEBOTHAM
MOTION DESIGNER: MISAKI HORAI
