COP28 - REACHING THE LAST MILE
//COP28
REACHING THE LAST MILE - IMMERSIVE POETRY PERFORMANCE.
EXPO CITY DUBAI, UAE // 2023
We created a full 360 immersive experience for a poetry performance at the UN Climate Change Conference in Dubai.
We worked with Identity Global to create a 360 immersive poetry performance that highlights the need to end ‘neglected tropical diseases’.
These diseases cause devastating health, social and economic consequences to more than one billion people in mostly impoverished communities, mostly affecting women and children.
As a result of the collaboration of global leaders at COP28, partners pledged a groundbreaking US$ 777 million at the 'Reaching the Last Mile Forum 2023'!
| IMAGES: Flickr UNClimateChange
IMMERSIVE EXPERIENCE.
NARRATIVE.
EVENTS.
CREATIVE VISION, ART DIRECTION & TECHNICAL IMPLEMENTATION
We created an immersive journey through a range of landscapes to highlight countries suffering from neglected tropical diseases.
Due to the large resolution of the 360 screen (a grand total of 39,304 x 2,400 pixels), we combined the power of Unreal Engine with filmed footage to create many photorealistic CG scenes and of course, our pre-visualisation software built with Unreal Engine played a huge part in bringing the creative vision to life.
| IMAGES: NorthHouse
Thanks to Tom Denning, Dan Colbourne and the team at Identity Global for bringing us in.
// TEAM
CLIENT: IDENTITY GLOBAL
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
CREATIVE DIRECTOR: CHRIS GAUGHRAN
PRODUCER: ALICE RYLAND
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
LEAD DESIGNER: LYDIA CAPLAN
MOTION DESIGNER: LIAM GILHEANY
MOTION DESIGNER: EMILE FREDERICK
MOTION DESIGNER: ASH KAYSER
MOTION DESIGNER: DAN SHUFFLEBOTHAM
MOTION DESIGNER: MISAKI HORAI
MOTION DESIGNER: DAN RICHARDS
MOTION DESIGNER: ALESSIO MONACO
UNREAL ARTIST: LUKE HUNTER