VVIP PRIVATE EVENT
// VVIP PRIVATE EVENT
MULTIMEDIA ART INSTALLATION
RIYADH, KSA // 2024
Creative Direction, Show Design & Visual Design
We designed, directed and created a unique VVIP private event in Riyadh, Saudi Arabia, involving projection on sculpture and origami alongside creative lighting integration.
The conversation first began after the client saw our work for the Queen’s Platinum Jubilee. After 18 months of development and a lovely collaborative process with her, we created a beautiful and sophisticated event inspired by nature for up to 900 guests.
| IMAGES: NorthHouseCREATIVE DIRECTION.
SHOW DESIGN.
VISUAL DESIGN.
CREATIVE VISION & ART DIRECTION
Overall we wanted to create a fluid and calming space inspired by nature. We brought sculptured and origami pieces to life with intricately mapped projections, fusing elegant water caustic and floral visuals with physical sculpture and structure. Around the venue, we implemented creative lighting design through caustic lighting to immerse the guests in a multimedia art installation.
| IMAGES: NorthHouseTECHNICAL IMPLEMENTATION
It’s all in the details. We devised a system for projection mapping within the concave sculpture utilising snorkel lenses on the projectors, whilst projection on the origami pieces utilised lidar tracking to create a high level of precision on the irregular surfaces. We went to great lengths to pre-visualise the installation at every step of the way for our client, including a viewable option in VR.
| IMAGES: NorthHouseThanks to our partners VYV, Creative Technology, E9, Dimensions, Carolin Ruggaber, Fung and Bedford and WAW Collection for helping to create an amazing show.
// TEAM
CLIENT: VVIP
CREATIVE DIRECTOR & FOUNDER: TOM BAIRSTOW
CREATIVE DIRECTOR: CHRIS GAUGHRAN
PRODUCER: LAURA CLARK
ART DIRECTOR: LYDIA CAPLAN
LEAD TECHNICAL ARTIST: FLORIAN LECOQ
MOTION DESIGNER: ALESSIO MONACO
